Somers Private Wealth is an investment advisor team part of RBC Dominion Securities.
RBC Dominion Securities has over 1800 investment advisor teams. The goal of this project was to create a unique visual identity based on RBC’s brand guidelines that showcase what’s unique about this team.
For Somers Private Wealth, I relied on the beautiful landscapes in their area – Vancouver Island, and working with photographers in the area, I provided art direction for their photoshoot. the objective of the custom photography was to show the team’s warm and reliable personality.
This idea was carried to other website pages, as well as their print collateral, PowerPoint presentation, and email templates.