The Morsky Group

The company:

The Morsky Group is an investment advisor team part of RBC Dominion Securities.

The project:

RBC Dominion Securities has over 1800 investment advisor teams. The goal of this project was to create a unique visual identity based on RBC’s brand guidelines that showcase what’s unique about this team.

For The Morsky Group, I created a conceptual banner that features mountains, showcasing the team’s passion for hiking and their clients reaching a goal, and straight lines, a nod to the discipline and structures investment approach they take.

This idea was carried to other website pages, as well as their print collateral, PowerPoint presentation, and email templates.

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