Universidade Federal do Recôncavo da Bahia

The company:

Universidade Federal do Recôncavo da Bahia is a university located in Brazil.

The project:

This is not a single project, but a collection of multiple projects and initiatives I was able to work on during the two years I worked for the university. Most projects were digital campaign meant to raise awareness of events and initiatives created or supported by the extension department.

The first example, Feira da Agricultura Familiar, was a farmer’s market brought to the university weekly. All vendors were small farmers from low income communities that had the chance to sell their products to a larger audience.

The second project, Consurso Cultural – 10 anos de extensão – was a user-generated content campaign targeted at the university’s students, professors and staff. The goal was to gather different artwork created by the community and feature one of them at the extension magazine cover celebrating the department’s 10th anniversary.

The last example is an invitation to an event organized by a non profit organization supported by the university’s extension department.

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