Valeria Gonzaga

Bringing stories to life through design, illustration, and photography

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WELCOME

My name is Valeria (pronounced ‘vuh-leh-ri-uh’ – just in case you were wondering), and I’m a graphic designer. I started my career over ten years ago. Along the way, I had the chance to build long-lasting relationships with peers in marketing agencies, media and private companies, educational institutions, and freelance projects. Whether I help you with your visual identity, website, photography or social media presence, my main goal is to bring your brand’s story to life.

An uncommon path led me here

Successful design projects require more than just talent. They must be effective in communicating your brand’s message and must look and sound authentic. There needs to be a balance between creativity, technical knowledge and a deep understanding of user experience.

There’s always something new to learn

I believe you should always be curious, and that knowledge goes beyond your area of expertise. I have many interests, and studying them helps me be a better designer. Why? Because being outside your comfort zone and learning about other subjects ultimately translates into different perspectives, experimentation and creativity.

From graphic design to culinary, here’s what I studied so far:

Bachelor’s

in Graphic Design

Universidade Federal de Santa Catarina

2006-2009

Certificate in UX Design & Development Skills

OCAD University

2019-2020

Master’s Degree in Editorial Design

Instituto Politécnico de Tomar

2009-2011

Certificate

in Food and Media

George Brown College

2018

Certificate in Multimedia Storytelling & Content Marketing

University of Toronto

2020-2021

Diploma in Culinary Management

George Brown College

2017-2018

An uncommon path led me here

Successful design projects require more than just talent. They must be effective in communicating your brand’s message and must look and sound authentic. There needs to be a balance between creativity, technical knowledge and a deep understanding of user experience.

Putting into action

I am fortunate to have worked in significantly different environments in various countries, which opened a wide range of possibilities. I believe this comes through in the unique and creative work I do. This unorthodox career path and diverse experience taught me how to:

  • be a team-player
  • adapt quickly
  • always find a solution or at least a workaround to any problem
  • know what questions to ask
  • understand the deeper meaning of the answers
  • communicate effectively

An uncommon path led me here

Successful design projects require more than just talent. They must be effective in communicating your brand’s message and must look and sound authentic. There needs to be a balance between creativity, technical knowledge and a deep understanding of user experience.

The bottom line

When you put together years of experience and diverse education, the result is a rare skillset. Throughout my career, I built and refined my expertise in different areas such as:

branding

social media marketing

styling

editorial design

photography

copywriting

web design

illustration

blogging

The proficiency in all these areas helps me create from a unique point of view. The result is design pieces that are equally beautiful, genuine, and functional.

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The final product

If you made it this far, thank you! Here is where the real fun begins. You can finally see all the skills I’ve been talking about in action. Click the images below to learn more about each project and my contribution to them.

I can’t wait to hear from you

Do you think we would work well together? Want to create a project that reflects your brand’s personality? Don’t hesitate to reach out. I can’t wait to get to know you and collaborate with you to create something great.